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Welcome to What’s Working in Marketing™, a podcast for marketers by RightMetric that uncovers what’s working across the digital landscape by tapping into the world’s best data-backed research and through candid conversations with industry experts. Join us if you‘re ready to learn what‘s working when it comes to your marketing efforts.
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Friday May 08, 2020
Friday May 08, 2020
Fergie Cancade is the Director of Global Athletes & Ambassadors at lululemon, a technical athletic apparel company known best for its products for yoga, running, training and other sweaty pursuits. In this episode, Fergie shares his thoughts on the convergence of creativity, data, and insights within marketing, lessons he's learned about linking marketing strategy to overarching business objectives, and why marketers should be more willing to fail.
For show notes, other episodes, and more content make sure to check out RightMetric.co.
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