What’s Working in Marketing

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November 15, 2021  

What TikTok Means for the Future of Social Media with Vik Kambli, Chief Marketing Officer at Clearly

Vik Kambli is the Chief Marketing Officer at Clearly. In this episode, Vik discusses how TikTok has changed digital marketing, why he thinks every marketer should be on TikTok, how TikTok is shaping culture, how to evaluate your current social media spend, why he thinks TikTok is more about entertainment than social media, and much more. 

For more content, episodes and show notes make sure to check out RightMetric.co.

November 9, 2021  

The Secret to Unlocking Creativity That Powers Outstanding Marketing with Corey Haines, Founder of Swipe Files

Corey Haines is the Founder of Swipe Files. In this episode, Corey discusses the value of inspiration, his framework for creating swipe files, his favourite marketing best practices, the importance of looking outside your industry for inspiration, what's exciting him in marketing today, and much more. 

For more content, episodes and show notes make sure to check out RightMetric.co.

October 26, 2021  

Untapping the Power of Audience Research with Rand Fishkin, Co-Founder & CEO of SparkToro

Rand Fishkin is the Co-Founder & CEO of SparkToro. In this episode, Rand discusses the importance of audience research, why you need to deeply understand your audience, where audience research fits into a marketing strategy, the difference between being data-driven and data-informed, the benefits of episodic content, and much more. 

For more content, episodes and show notes make sure to check out RightMetric.co.

 

October 5, 2021  

The Fundamentals of Winning in eCommerce with George Weetman, VP of Digital Commerce at Arc‘teryx

George Weetman is the VP of Digital Commerce at Arc'teryx. In this episode, George discusses his three-pronged approach to eCommerce, why brands need to be customer-centric, how to connect strategy & execution, his views on marketing innovation, and much more. 

For more content, episodes and show notes make sure to check out RightMetric.co.

 

September 9, 2021  

Winning Strategies for Black Friday & Cyber Monday with Gabe Gottlieb, Chief Strategy Officer at Sensor Tower

Gabe Gottlieb is the Chief Strategy Officer at Sensor Tower (formerly the CEO & Co-Founder of Pathmatics). In this episode, Gabe discusses Black Friday & Cyber Monday digital advertising strategies & trends, the intersection of art and science in digital advertising, new digital storytelling mediums, the importance of competitive intelligence to inform & inspire strategy, and much more. 

For more content, episodes and show notes make sure to check out RightMetric.co.

August 13, 2021  

Planning for Scale with Vik Kambli, Chief Marketing Officer at Clearly

Vik Kambli is the Chief Marketing Officer at Clearly. In this episode, Vik discusses the role of serendipity in his career, the three-layer framework companies need to consider for scale, how companies need to plan for scale at different stages of maturity, the importance of company values for long-term planning, what is exciting Vik in marketing today, and much more. 

 

For more content, episodes and show notes make sure to check out RightMetric.co.

July 12, 2021  

The Idolatry of Innovation in Marketing with Brittany Hull, VP of Marketing at Earth’s Own Food Company

Brittany Hull is the VP of Marketing at Earth's Own Food Company. In this episode, Brittany discusses how innovation layers into a marketing strategy, the importance of rooting marketing innovation in consumer insights, learning from failure, core marketing principles, advice for marketers, and much more.

 

For more content, episodes and show notes make sure to check out RightMetric.co.

August 20, 2020  

Customer Centricity in The Age of Technology with Nicole Kealey, Chief Strategy Officer at Vision Critical

Nicole Kealey is the Chief Strategy Officer at Vision Critical. In this episode, Nicole discusses the key aspects that drive differentiation when it comes to using technology to create memorable experiences, how marketers can leverage insights from consumers to help guide technology investments, and shares some great examples of brands that are using a consumer-centric approach to cut through the noise.
 

For show notes, other episodes, and more content make sure to check out RightMetric.co.

August 18, 2020  

Audience Growth in The Age of Distraction with Laura Andriani, Head of Audience Development at DAZN

Laura Andriani is the Head of Audience Development at DAZN. In this episode, Laura breaks down the elements of building an audience marketing strategy, what marketing leaders should keep in mind as they shape their insight capabilities, and what she's most excited for when it comes to the future of audience insights.
 
For show notes, other episodes, and more content make sure to check out RightMetric.co.
 

 

June 25, 2020  

Creating Emotional Connections Through Digital Platforms with Eric Toda, Global Head of Social Media Strategy & Operations at Facebook

Eric Toda is the Global Head of Social Media Strategy & Operations at Facebook. In this episode, Eric shares his point of view on the characteristics of the best CMOs, the lessons learned balancing brand with technology, and how important it is for brands to deeply understand their customers.
 
For show notes, other episodes, and more content make sure to check out RightMetric.co.
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