What’s Working in Marketing

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July 12, 2021  

The Idolatry of Innovation in Marketing with Brittany Hull, VP of Marketing at Earth’s Own Food Company

Brittany Hull is the VP of Marketing at Earth's Own Food Company. In this episode, Brittany discusses how innovation layers into a marketing strategy, the importance of rooting marketing innovation in consumer insights, learning from failure, core marketing principles, advice for marketers, and much more.

 

For more content, episodes and show notes make sure to check out RightMetric.co.

August 20, 2020  

Customer Centricity in The Age of Technology with Nicole Kealey, Chief Strategy Officer at Vision Critical

Nicole Kealey is the Chief Strategy Officer at Vision Critical. In this episode, Nicole discusses the key aspects that drive differentiation when it comes to using technology to create memorable experiences, how marketers can leverage insights from consumers to help guide technology investments, and shares some great examples of brands that are using a consumer-centric approach to cut through the noise.
 

For show notes, other episodes, and more content make sure to check out RightMetric.co.

August 18, 2020  

Audience Growth in The Age of Distraction with Laura Andriani, Head of Audience Development at DAZN

Laura Andriani is the Head of Audience Development at DAZN. In this episode, Laura breaks down the elements of building an audience marketing strategy, what marketing leaders should keep in mind as they shape their insight capabilities, and what she's most excited for when it comes to the future of audience insights.
 
For show notes, other episodes, and more content make sure to check out RightMetric.co.
 

 

June 25, 2020  

Creating Emotional Connections Through Digital Platforms with Eric Toda, Global Head of Social Media Strategy & Operations at Facebook

Eric Toda is the Global Head of Social Media Strategy & Operations at Facebook. In this episode, Eric shares his point of view on the characteristics of the best CMOs, the lessons learned balancing brand with technology, and how important it is for brands to deeply understand their customers.
 
For show notes, other episodes, and more content make sure to check out RightMetric.co.
June 25, 2020  

Applying a Product Mindset to Marketing with Britt Skolovy, Chief Growth Officer at Kinzoo

Britt Skolovy is the Chief Growth Officer at Kinzoo, a kid-tech startup empowering families to raise the next generation of digital citizens. In this episode, Britt shares lessons learned from her unique experience in both product management and marketing, why focusing on the problem is better than focusing on the solution, and how the blurred lines between product and marketing can create positive friction that benefits marketers.

 
For show notes, other episodes, and more content make sure to check out RightMetric.co.
May 8, 2020  

Balancing The Art & Science of Marketing with Fergie Cancade, Director of Global Athletes & Ambassadors at lululemon

Fergie Cancade is the Director of Global Athletes & Ambassadors at lululemon, a technical athletic apparel company known best for its products for yoga, running, training and other sweaty pursuits. In this episode, Fergie shares his thoughts on the convergence of creativity, data, and insights within marketing, lessons he's learned about linking marketing strategy to overarching business objectives, and why marketers should be more willing to fail.

 

For show notes, other episodes, and more content make sure to check out RightMetric.co.

May 8, 2020  

Hiding in Plain Sight – How to Up-level Your Audience Segmentation with Jon Tesser, VP of Research & Insights at NYC & Company

Jon Tesser is the VP of Research & Insights at NYC & Company, the destination marketing organization of the five boroughs of New York City. In this episode, Jon explains how marketers and analytics professionals can work more effectively together, some unique ways that he has leveraged various sources of digital data to enrich his audience segmentation, and what he's most excited about when it comes to the future of research and insights.

 

For show notes, other episodes, and more content make sure to check out RightMetric.co.

May 8, 2020  

The Foundational Elements of Marketing Strategy with Conner Galway, President at Junction Consulting

Conner Galway is the President of Junction, a firm that helps brands build digital competencies from the inside out through strategy, training and consulting. In this episode, Conner shares his approach to building strategies, how data and insights play into the strategic process, and his tips for keeping up with marketing in 2020 and beyond. For more content, episodes and show notes make sure to check out RightMetric.co/Blog.

May 8, 2020  

The Future of Social Media with Andrew Delaney, Senior Manager of Social Media at HubSpot

Andrew Delaney is the Senior Manager of Social Media at HubSpot, the leading growth platform that provides marketing professionals with the tools they need to grow better. In this episode, Andrew shares his take on the current state of social media, where the best opportunities for brands are today, and how to position your brand to capitalize on future trends.

 

For show notes, other episodes, and more content make sure to check out RightMetric.co.

May 8, 2020  

Using Content to Cut Through the Noise with Taylor Loren, Director of Content Marketing at Later

Taylor Loren is the Director of Content Marketing at Later, the leading Instagram scheduler and social media marketing platform. In this episode, Taylor shares her approach for creating content in a competitive space, how data helps guide her team's creative vision, and what content marketers should be keeping in mind as they explore new topics.

 

For show notes, other episodes, and more content make sure to check out RightMetric.co.

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