What’s Working in Marketing™

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May 16, 2022  

The Future of Audio and What It Means for Brands with Shez Mehra, CMO at Audio Branding

Shez Mehra is the CMO at Audio Branding, an audio-first consultancy that specializes in building affinity through the strategic and intentional use of sound. In this episode, Shez explains how sound is currently used in the world of marketing and brand. We dive into building a sonic identity and look at examples of how that's being done well on a global level. Integrating your brand's sound across digital, experiential, and all the extra points throughout a customer journey map can be extremely tricky, but Shez explains why it's a crucial exercise for brands that want to strive to create the best experience. Do you know what your brand sounds like?

 

For more content, episodes, and show notes make sure to check out RightMetric.co.

May 2, 2022  

Consumer-Centric Brand Positioning with Jamie Michaels, Head of Brand Strategy at Twitter Canada

Jamie Michaels is the Head of Brand Strategy at Twitter Canada. In this episode, we dive deep into customer-centricity in marketing and more specifically social media. Jamie shares countless examples of brands that are doing a great job on Twitter, and what brands should be thinking about if they want to stand out or differentiate themselves. Data is showing that more and more brands are sounding the same, so we look at how crafting the right message for an audience, with the right tone, can very much leave a lasting impression for years to come.

For more content, episodes, and show notes make sure to check out rightmetric.co.

April 15, 2022  

How Tech Companies Are Building Media Brands with Cameron Uganec, General Manager of Media at Thinkific

Cameron Uganec is the General Manager of The Leap, which is a media company created by Thinkific. He was hired to lead this new media division out of his previous role at Later, where he was the Senior Vice President of Marketing & Growth. Since he's in the seat leading an in-house media brand for a highly innovative tech company, we figured there are few better people to explain this popular trend. Join us to understand why media brands are popping up in 2022 and to learn from a marketing leader who's been working in digital for over 20 years

For more content, episodes, and show notes make sure to check out RightMetric.co.

April 4, 2022  

Digging into The Future of Snap for Marketers with Matt McGowan, General Manager of Canada at Snap

Matt McGowan is the General Manager of Canada at Snap Inc, the parent company for well-known brands like Snapchat, Spectacles, Bitmoji, and Zenly. In this episode, we discuss how Snap is opening up new doors to marketers through innovative technology like AR and unrivaled engagement amongst individuals aged 13-34. Matt helps position the performance opportunity for advertisers on Snapchat, and he also explains their approach to areas like original content/show, content authenticity, and data privacy. 

 

Snapchat continues to grow fast, so why the heck is it still such a big unknown for so many marketers?For more content, episodes, and show notes make sure to check out RightMetric.co.

March 1, 2022  

The Future of Content Marketing with Sean Tyson, CEO at Quietly

In this episode, we spoke with Sean Tyson about how consumers' expectation of quality content is at an all-time high and what that really means for brands in the era of content marketing. He started Quietly Media over 8 years ago and has been helping leading brands drive their business with content since. Sean is acutely aware that content plays a role in marketing all across the customer journey, and he points out how many businesses need a more sophisticated view of their content marketing efforts. Listen in as we question the term 'Content is King'.

 

For more content, episodes, and show notes make sure to check out RightMetric.co.

February 15, 2022  

Understanding Audience Data and The Secret Language of Fandoms with Breana and Julia from Methods + Mastery

Creating a community of raving fans is no easy task for brands and creators. That's probably why our insight-obsessed friends at Methods + Mastery recently published this incredible research report on The Secret Language of Fandoms, which deconstructs multiple examples of raving fan communities online, and identifies a core trend among fandoms: that they are built on, and held together by complex language. Join us for this special episode as we unpack the report and how to interpret audience data, with Breana Bacon and Julia Schroeder from the Methods + Mastery research team. you can learn more about their work at knoweldgedrops.mtehodsandmastery.com 

 

Be sure to read the full report if you want to learn how to speak fan. For more content, episodes, and show notes make sure to check out RightMetric.co.

February 1, 2022  

How Marketing Can Break Down Silos Using Different Language with John Huntinghouse, VP of Marketing at TAB Bank

John Huntinghouse is VP of Marketing at TAB Bank. In this episode, John explains how marketing can break down common silos or barriers amongst teams in the workplace, simply by thinking more about the language they are using with others to communicate objectives, campaigns, or outcomes. Beyond proper internal communication, we look at important factors for digital brand building in finance and banking.

For more content, episodes, and show notes make sure to check out RightMetric.co.

January 18, 2022  

The Importance of Agility in Marketing and Leaning Into Discomfort with Andrew Rosch, Director of Acquisition and Retention Marketing at Trek Bicycles

Andrew Rosch is the Director of Acquisition and Retention Marketing at Trek, one of the world's most renowned bicycle makers. In this episode, Andrew speaks about what's working in the cycling and outdoors industry as a marketing strategy leader, and how he translates performance metrics into human journey insights. Most importantly, we take a close look at how agility is necessary for most marketing teams, and why you need to be prepared to lean into discomfort if you're working in digital.

For more content, episodes, and show notes make sure to check out RightMetric.co.

January 5, 2022  

How To Better Understand Your Customer with Katelyn Bourgoin, CEO of Customer Camp

Katelyn Bourgoin is the CEO at Customer Camp. In this episode, Katelyn speaks about her specialty as a marketer: helping marketers and product teams figure out what triggers customers to buy so they can market smarter. She's been called an "influential entrepreneur" by Forbes and named as one of the top 20 wonder women of SaaS marketing and growth.

For more content, episodes, and show notes make sure to check out RightMetric.co.

December 7, 2021  

Harnessing the Power of Content Distribution with Ross Simmonds, Founder & CEO of Foundation Marketing

Ross Simmonds is the CEO of Foundation Marketing. In this episode, Ross discusses the foundations for building a distribution strategy, the importance of audience research, how to find underrated distribution channels, and much more. 

For more content, episodes and show notes make sure to check out RightMetric.co.

 

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