What’s Working in Marketing™

What’s Working in Marketing™ header image 1
May 2, 2022  

Consumer-Centric Brand Positioning with Jamie Michaels, Head of Brand Strategy at Twitter Canada

May 2, 2022

Jamie Michaels is the Head of Brand Strategy at Twitter Canada. In this episode, we dive deep into customer-centricity in marketing and more specifically social media. Jamie shares countless examples of brands that are doing a great job on Twitter, and what brands should be thinking about if they want to stand out or differentiate themselves. Data is showing that more and more brands are sounding the same, so we look at how crafting the right message for an audience, with the right tone, can very much leave a lasting impression for years to come.

For more content, episodes, and show notes make sure to check out rightmetric.co.