What’s Working in Marketing™

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June 25, 2020  

Applying a Product Mindset to Marketing with Britt Skolovy, Chief Growth Officer at Kinzoo

June 25, 2020

Britt Skolovy is the Chief Growth Officer at Kinzoo, a kid-tech startup empowering families to raise the next generation of digital citizens. In this episode, Britt shares lessons learned from her unique experience in both product management and marketing, why focusing on the problem is better than focusing on the solution, and how the blurred lines between product and marketing can create positive friction that benefits marketers.

 
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