What’s Working in Marketing™

The Fundamentals of Winning in eCommerce with George Weetman, VP of Digital Commerce at Arc‘teryx

George Weetman is the VP of Digital Commerce at Arc'teryx. In this episode, George discusses his three-pronged approach to eCommerce, why brands need to be customer-centric, how to connect strategy & execution, his views on marketing innovation, and much more. 

For more content, episodes and show notes make sure to check out RightMetric.co.

 

Winning Strategies for Black Friday & Cyber Monday with Gabe Gottlieb, Chief Strategy Officer at Sensor Tower

Gabe Gottlieb is the Chief Strategy Officer at Sensor Tower (formerly the CEO & Co-Founder of Pathmatics). In this episode, Gabe discusses Black Friday & Cyber Monday digital advertising strategies & trends, the intersection of art and science in digital advertising, new digital storytelling mediums, the importance of competitive intelligence to inform & inspire strategy, and much more. 

For more content, episodes and show notes make sure to check out RightMetric.co.

Planning for Scale with Vik Kambli, Chief Marketing Officer at Clearly

Vik Kambli is the Chief Marketing Officer at Clearly. In this episode, Vik discusses the role of serendipity in his career, the three-layer framework companies need to consider for scale, how companies need to plan for scale at different stages of maturity, the importance of company values for long-term planning, what is exciting Vik in marketing today, and much more. 

 

For more content, episodes and show notes make sure to check out RightMetric.co.

The Idolatry of Innovation in Marketing with Brittany Hull, VP of Marketing at Earth's Own Food Company

Brittany Hull is the VP of Marketing at Earth's Own Food Company. In this episode, Brittany discusses how innovation layers into a marketing strategy, the importance of rooting marketing innovation in consumer insights, learning from failure, core marketing principles, advice for marketers, and much more.

 

For more content, episodes and show notes make sure to check out RightMetric.co.

Customer Centricity in The Age of Technology with Nicole Kealey, Chief Strategy Officer at Vision Critical

Nicole Kealey is the Chief Strategy Officer at Vision Critical. In this episode, Nicole discusses the key aspects that drive differentiation when it comes to using technology to create memorable experiences, how marketers can leverage insights from consumers to help guide technology investments, and shares some great examples of brands that are using a consumer-centric approach to cut through the noise.

 

For show notes, other episodes, and more content make sure to check out RightMetric.co.

Audience Growth in The Age of Distraction with Laura Andriani, Head of Audience Development at DAZN

Laura Andriani is the Head of Audience Development at DAZN. In this episode, Laura breaks down the elements of building an audience marketing strategy, what marketing leaders should keep in mind as they shape their insight capabilities, and what she's most excited for when it comes to the future of audience insights.

 

For show notes, other episodes, and more content make sure to check out RightMetric.co.

 

 

Creating Emotional Connections Through Digital Platforms with Eric Toda, Global Head of Social Media Strategy & Operations at Facebook

Eric Toda is the Global Head of Social Media Strategy & Operations at Facebook. In this episode, Eric shares his point of view on the characteristics of the best CMOs, the lessons learned balancing brand with technology, and how important it is for brands to deeply understand their customers.

 

For show notes, other episodes, and more content make sure to check out RightMetric.co.

Applying a Product Mindset to Marketing with Britt Skolovy, Chief Growth Officer at Kinzoo

Britt Skolovy is the Chief Growth Officer at Kinzoo, a kid-tech startup empowering families to raise the next generation of digital citizens. In this episode, Britt shares lessons learned from her unique experience in both product management and marketing, why focusing on the problem is better than focusing on the solution, and how the blurred lines between product and marketing can create positive friction that benefits marketers.

 

For show notes, other episodes, and more content make sure to check out RightMetric.co.

Balancing The Art & Science of Marketing with Fergie Cancade, Director of Global Athletes & Ambassadors at lululemon

Fergie Cancade is the Director of Global Athletes & Ambassadors at lululemon, a technical athletic apparel company known best for its products for yoga, running, training and other sweaty pursuits. In this episode, Fergie shares his thoughts on the convergence of creativity, data, and insights within marketing, lessons he's learned about linking marketing strategy to overarching business objectives, and why marketers should be more willing to fail.

 

For show notes, other episodes, and more content make sure to check out RightMetric.co.

Hiding in Plain Sight – How to Up-level Your Audience Segmentation with Jon Tesser, VP of Research & Insights at NYC & Company

Jon Tesser is the VP of Research & Insights at NYC & Company, the destination marketing organization of the five boroughs of New York City. In this episode, Jon explains how marketers and analytics professionals can work more effectively together, some unique ways that he has leveraged various sources of digital data to enrich his audience segmentation, and what he's most excited about when it comes to the future of research and insights.

 

For show notes, other episodes, and more content make sure to check out RightMetric.co.